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As both Clinical Massage Therapists and Massage Therapy Instructors, we consider it to be part of our job to do all we can to help educate both our clients and our fellow practitioners on all kinds of topics related to the practice and business of Clinical Massage Therapy. One of the ways in which we do this is by writing articles on topics of interest to massage clients and therapists alike. You will find many of our articles listed below, and we hope that you will find them to be informative and helpful.
We simply ask that you be respectful of the hard work that has gone into researching and writing these articles and act in compliance of our copyrights. You are certainly welcome to introduce others to our articles by providing links to these pages.
However, if you are a fellow health & wellness practitioner and would like to share any of our original copyrighted content with your own clients (via your own client newsletters, social media outlets, printed marketing materials, etc.), please contact us to request permission to do so. Chances are, we’ll say yes. But you’ll still need to ask. If we agree to allow you to use our content, we will require you to give credit where credit is due. (But you would want to do that anyway, right? After all, it’s good manners, it’s good business, and it’s good Karma.)
Susan was pleased to be the special guest on the debut edition of “Professional Massage Network’s” weekly “Live Lunch & Learn” Facebook Chat on Thursday, September 22, 2011. Follow this link to read a “re-cap” of the live chat session, during which Massage Therapists from across the country contributed some thoughtful and constructive questions on the subject of using social buying sites such as Groupon and Living Social to market massage. Susan was pleased to bring her extensive experience to the table and offer some tips & strategies from her MP3 audio book, “Using Online Social Buying Platforms to Market Your Business: A Massage Therapist’s Success Story from the Trenches.”
As a guest blogger for Linda Roisum’s “Prosperous Massage Practice,” Susan contributes to Linda’s series, “If I Could Start Over,” by offering some thoughts on what she wishes she had known when she started out on the road toward becoming a Massage Therapist in private practice.
Susan sits down with Linda Roisum of “Prosperous Massage Practice” to discuss her MP3 audio book, “Using Online Social Buying Platforms to Promote Your Business: A Massage Therapist’s Success Story from the Trenches.”
Susan & Shane sit down with Linda Roisum of “Prosperous Massage Practice” to discuss their instructional video, “Techniques & Application of Vapocoolant Spray & Stretch.”
By Laura Allen, L.M.T.
Massage & Bodywork, January / February 2011
Follow this link to the online edition of ABMP’s January / February 2011 Massage & Bodywork Magazine, then flip to page 23. There, you will find Laura Allen’s article titled, “Successful Promotions without Breaking the Bank.” In it, Laura discusses various low or no-cost marketing strategies, including online marketing platforms like Groupon.com, and quotes Susan regarding our practice being featured on Groupon.com.
By Rebecca Sturgeon, L.M.T.
AMTA - Illinois Chapter In Touch Newsletter, Summer 2010
Follow this link to the online edition of the Summer 2010 “In Touch” newsletter for The Illinois Chapter of AMTA, then scroll to page 7. There, you will find Rebecca’s article titled, “Social Networking for Social Change: A Facebook Case Study July 2010.” In it, Rebecca discusses the amazing speed with which a small group of Licensed Massage Therapists were able to enlist thousands of supporters in their cause by way of social media outlets including Facebook. The Facebook group, “Licensed Massage Therapists Requesting a Public Apology from ‘The View,” created and administered by Susan, cultivated a sizable groundswell of support from Massage Therapists, massage clients, and other massage supporters in a matter of days, and put public pressure on the producers of a nationally-distributed daytime talk show to acknowledge having delivered a misinformed message about Massage Therapy.
For more on this topic, also refer to the article entitled “In Defense of Massage; Please Show Your Support” in our July 2010 newsletter by visiting our “Newsletters” page here on TigerLilyStudios.com.