Sign up for our
Email Newsletter
Award Winning Newsletters
We have posted our archived e-mail newsletters and announcements on this page so that they may serve as a resource for our clients, fellow health & wellness practitioners, and anyone interested in learning more about Clinical Massage Therapy.
Our newsletters and announcements consist of entirely original content, written and copyrighted by Susan Epperly, B.A., L.M.T.I.
We're proud to have received the 2010 "Small Business All Star" Award from Constant Contact®, Inc., the trusted marketing advisor to more than 400,000 small organizations worldwide (and the service that allows us to bring you our e-mail newsletter every month). Our practice was one of Constant Contact's 2010 top performers and most prolific users of its tools, enjoying noteworthy readership. Refer to our April, 2011 Client Newsletter for more details about this prestigious award. And thank you to our readers for your continued interest and support.
If you are a fellow health & wellness practitioner and would like to share any of our newsletter or announcement content with your own clients, please contact us to request permission to do so. Chances are, we’ll say yes. But you’ll still need to ask. If we agree to allow you to use our content, we will require you to give credit where credit is due. (But you would want to do that anyway, right? After all, it’s just good Karma).
2011 Newsletters | 2010 Newsletters | 2009 Newsletters
Date: October 28, 2011
Title: “Tools, Tips & Continuing Education Classes from Tiger Lily Studios!”
Highlights:
• NEW Online CE Classes Available!
• If You Could Start Your Career Over Again, What Would YOU Do Differently?
• The “Art” of Your Treatment Room – NEW Posters Available
• Pull Up a "PB&J" and Take Part in Professional Massage Network's FREE Weekly "Live Lunch & Learn" Facebook Chat Events!
• Our Favorite Facebook Pages
• Great Gifts for Your Favorite Healers
Download Newsletter (PDF)
Date: September 8, 2011
Title: “Make the Day a Little Brighter for a Local Firefighter!”
Download Notice (PDF)
Date: September 2, 2011
Title: “Don’t Let ‘Back’ to School Activities Take Their Toll on YOURS!”
Highlights:
• Are You Coo-Coo for Coconut Water?
• Austin Natural Family Medicine: In the Running for "Best Acupuncture Clinic!"
• Songs for Oren: A Benefit Concert
• And Our Winning Grammar Guru is...
• Congrats to our Monthly Drawing Winner!
• A "Cool," Handy Tip
Download Newsletter (PDF)
Date: August 2, 2011
Title: “Don’t Let the Pain of Summer Road Trips ‘Drive’ You Crazy!”
Highlights:
• Don't Let the Pain of Summer Road Trips "Drive" You Crazy!
• Congrats to our Monthly Drawing Winner!
• Beauty and the Feast
• Thanks for Your Vote!
• And our "Sayonara Cellulite" Gift Basket Winner is...
• "Listen Up!" (To Our New Audio Book!)
• We're Ready to Help You "Stick it to Your Pain." With Kinesio Tape, that is!
• "Oh Crap! Not Another Learning Experience..."
Download Notice (PDF)
Date: July 25, 2011
Title: “Time’s Running Out – Enter Our ‘Sayonara Cellulite’ Drawing by July 31!”
Download Notice (PDF)
Date: July 11, 2011
Title: Get Our New Audio Book on “Daily Deal” Marketing for Only 1.99!
Highlights:
• Rub, Rub. Yuk, Yuk.
• Article Round Up
• Considering Partnering with a "Daily Deal" Site Like Groupon? Be Sure to Check Our Our New Audio Book First!
• Let's Get LinkedIn
• "The Discs are Here! The Discs are Here!"
• Half Price Online CE Credits!
• And Our T-Shirt Winner Is…
Download Newsletter (PDF)
Date: July 6, 2011
Title: “Reign in Your Pain. Come See ‘The Muscle Whisperers.’"
Highlights:
• Congrats to This Month's Drawing Winner!
• Body, Mind & Spirits
• Rub, Rub. Yuk, Yuk.
• If You Think We're the BEST, Please Help us Stand Out from the Rest!
• We're "The Talk of the Town"
• Sign Up for Your Endermologie Package by July 31 & You Might WIN More Than a Cellulite-Free Body!
Download Newsletter (PDF)
Date: June 10, 2011
Title: “Are You Ready to Say, "Sayonara Cellulite!," Look Cool at the Pool & WIN a $500 Gift Basket?”
Highlights:
• Looking for a Little Light Summer Reading?
• Congrats to This Month's Drawing Winner!
• Massage TV!
• Sleep Tight, Feel Alright
• Sign Up for Your Endermologie® Package by July 31 & You Might Win More Than a Cellulite-Free Body!
• What is This Endermologie® of Which You Speak?
Download Newsletter (PDF)
Date: May 25, 2011
Title: “Oodles & Oodles of Tools to Make YOU a Better Therapist from Tiger Lily Studios”
Highlights:
• Did You Catch Us On The Massage Nerd Show?
• Considering Partnering with a Site Like Groupon? Read THIS First!
• Announcing the Release of Our “Techniques & Application of Vapocoolant Spray & Stretch" Instructional DVD
• Did Somebody Say, “FREE?!”
• Have You Checked Out Our "Clinical Massage Therapy Vlogging Series" on Our YouTube Channel Yet?
• Interested in Learning More About Facial Cupping?
• A Very Special Discount Code for the Purchase of our “Techniques & Application of Vapocoolant Spray & Stretch" Instructional DVD
Download Newsletter (PDF)
Date: May 3, 2011
Title: "Remind Mom Why YOU've Always Been Her Favorite"
Highlights:
• Remind Mom Why YOU’ve Always Been Her Favorite. Get Her a Massage Gift Certificate!
• Enter our New Monthly Drawing.
• Going Gluten Free? Mix Up Some Gluten Free Goodness!
• Join Us at Keith Kristofer Salon & Spa.
• Get Comphy!
• Welcome Pandora, Our New DJ.
• Check Out Our YouTube Channel.
Download Newsletter (PDF)
Date: April 5, 2011
Title: "No Taxation without Relaxation!"
Highlights:
• Tax Time Massage Questions
• Is Someone You Love a Basket Case?
• We're pleased to have been named a 2010 "Small Business All Star" by Constant Contact®!
• Bring Out Your Innate Beauty for Half Price!
Download Newsletter (PDF)
Date: March 22, 2011
Title: “Put the SPRING Back in Your Step With a Great Massage!”
Highlights:
• Put the SPRING Back in Your Step with a Great Massage!...Or One of Our Other Therapeutic Services.
• Beauty in the ‘Hood
• Don't Forget to Schedule Your "Laser Sales Drive" Massages!
Download Newsletter (PDF)
Date: February 8, 2011
Title: “News from Tiger Lily Studios”
Highlights:
• Teach Couples Massage to Your Clients and Potential Clients!
• Looking for a Fun & Easy Way to Connect with Fellow MTs?
• Resources We Think are Cool...
• Ts4MTs: T-Shirts (& Other Gear!) for Massage Therapists
• Eight Massage-Related Articles to Share with Your Clients...
• 10 Quick, Natural, and Affordable Ways for Your Clients to Feel Better NOW
• Pssst... Wanna be in on Susan's Secret for Creating Clever Promotions on the Cheap?
Download Newsletter (PDF)
Date: February 3, 2011
Title: “Valentine's Day Gift Ideas: We've Got You Covered!”
Highlights:
• This Valentine’s Day, May All Your Aches be CupcAKES and all Your Pain be ChamPAGNE. …But if They’re Not, Come See Us for a Massage!
• Valentine’s Day Gift Ideas: We’ve Got You Covered!
• Learn to Give Your Partner a Great Massage!
• Tiger Lily Studios 2.0
• A Special Little Valentine for You…
• Snuggle Up!
Download Newsletter (PDF)
Date: January 14, 2011
Title: “Being Sick & Tired of Being Sick & Tired is so 2010!”
Highlights:
• 10 Quick, Natural, and Affordable Ways to Feel Better NOW
• Take Your Health Into Your Own Hands (By Hiring Ours)
• Unlock Your “Innate Beauty” in 2011
• 8 Health & Wellness Articles that Highlight the Many Ways Massage Can Make You Healthier
• I Sneeze, You Wheeze, We’re All a Mess From Allergies!
• Pop(corn) Culture
Download Newsletter (PDF)
Date: December 29, 2010
Title: “Your 2010 FSA or HSA funds: Use 'em or Lose 'em! ”
Download Newsletter (PDF)
Date: December 24, 2010
Title: “Merry Christmas to All and to All a Massage!”
Download Newsletter (PDF)
Date: December 13, 2010
Title: “We can help you turn "knotty" into nice before Santa checks his list twice!”
Highlights:
• Holiday Wish List Cards
• A Little Bit of Our “Handiwork”
• Give the Gift of Good Health This Holiday Season
• Tunage for Chillaxin’
• Scheduling a Massage Just Got a Whole Lot Easier
Download Newsletter (PDF)
Date: November 25, 2010
Title: “Would you like for them to know what you *really* want for Christmas?”
Highlights:
• Holiday Wish List Cards Now Available
Download Newsletter (PDF)
Date: November 15, 2010
Title: “Happy Thanksgiving”
Highlights:
• Scheduling On The Go
• Have You Redeemed Your Laser Sales Drive Massages Yet?
• MORE Than Just Massage!
• Get Off Your (Cigarette) Butts!
Download Newsletter (PDF)
Date: October 25, 2010
Title: “Happy Halloween from Susan & Shane Epperly, LMTIs”
Highlights:
• Rhomboids Making You Feel Like a Zomboid? We Can Help!
• Fight the Fall & Winter Blahs with Massage Therapy
• New Additions to Our Service Menu!
• Get Off Your (Cigarette) Butts!
Download Newsletter (PDF)
Date: September 27, 2010
Title: “Feel Better & Look Great!”
Highlights:
• “Just Because You Look Good Don’t Mean You Feel Good.” ~Elvis Presley …We’re Anxious to Start Helping You do BOTH!
• Packages: Cheaper by the Dozen
• Hello, Endermologie®! Sayonara Cellulite, Do Svidanya, Dimples. Saying “Bye Bye” to Lumps & Bumps Has Never Been So Simple!
• Have You Checked Out Our “Clinical Massage Therapy Vlogging Series on Our YouTube Channel Yet?
• Have You “Warmed Up” to Our “Cold Laser?”
• Don’t Let Your HSA or FSA Funds Slip Through Your Fingers!
• We Could Really Use Your “Yelp.”
Download Newsletter (PDF)
Date: August 23, 2010
Title: “Thanks to Great Clients Like You, Our Practice is Growing!”
Highlights:
• "Exacerbating Circumstances" Series, Part 2: Workplace Ergonomics
• Thanks for Your Vote!
Download Newsletter (PDF)
Date: August 4, 2010
Title: “Last Chance! Get Your $35 Massage by 9pm Tonight!”
Download Newsletter (PDF)
Date: August 2, 2010
Title: “Have *YOU* Scored Your $35 Massage Yet?”
Download Newsletter (PDF)
Date: August 1, 2010
Title: “Buy Your $35 Massages Tomorrow, Tuesday or Wednesday!”
Download Newsletter (PDF)
Date: July 31, 2010
Title: “Count Down: 2 Days 'til $35 Massages!!!”
Download Newsletter (PDF)
Date: July 30, 2010
Title: “Get Your $35 Massages in 3 Days!”
Download Newsletter (PDF)
Date: July 26, 2010
Title: “Don't Forget to Mark Your Calendar to Buy TWO $35 Massages!”
Download Newsletter (PDF)
Date: July 13, 2010
Title: “BIG NEWS! How Does a $35 Massage Sound?”
Highlights:
• Help us with our sales drive: Buy up to two $35 one hour massage vouchers! THREE DAYS ONLY!
• VOTE us "Best MASSAGE" in The Austin Chronicle's "Best of 2010!"
• Have you checked out our Clinical Massage Therapy Vlogging Series?
• More About the "Cold Laser"
• In Defense of Massage; Please Show Your Support
Download Newsletter (PDF)
Date: June 7, 2010
Title: “Give Dad What He Really Wants: A Nap! (Disguised as a Massage).”
Highlights:
• Don’t Forget Daddy-O!
• Video Killed the Radio Star
• "Exacerbating Circumstances" Series, Part 1: Sleeping Positions
Download Newsletter (PDF)
Date: May 3, 2010
Title: "The 'I' in illness is isolation, and the crucial letters in wellness are 'we.'" ~Author unknown
Highlights:
• “Knead” Some Answers? (Are There Some "Home Remedies" for Muscular Aches & Pains That I Can Try Until I am Able to See my Massage Therapist?)
• Cold Laser
• Moms LOVE MAMAssage!
• MAMAssage Quotes Quiz
Download Newsletter (PDF)
Date: April 12, 2010
Title: “We're here to help you deal with the I.R.S. (‘Infinitely Relentless Stress’).”
Highlights:
• TAKS Relief for Teachers!
• Good Sports
• I Want My MTV (Massage TV)!
Download Newsletter (PDF)
Date: March 15, 2010
Title: "In every winter's heart, there is a quivering spring.” ~Kahlil Gibran
Highlights:
• Garden Variety Aches & Pains…
• “We Are the Champions, My Friends…”
Download Newsletter (PDF)
Date: February 8, 2010
Title: “February: The Month of Hot Dates & Sweet Treats”
Highlights:
• Let Your Valentine Know That You Think They’re the BOMB!
• “Knead” Some Answers? (Why Would I Want to Pay a Higher Price to See a Private Practitioner When I Can Pay Less at a Massage Chain?)
• A Special Valentine’s Day Edition of… Massage in the Movies
• “My Fuzzy Valentine” Pet Photo Contest on Facebook
• Do You Yelp?
• Good Job!
• Researchers at Loma Linda Want You to Schedule a Massage…
• One Year Anniversary Client Appreciation Special!
Download Newsletter (PDF)
Date: January 15, 2010
Title: “The Time is Always Right to do What is Right.” ~Martin Luther King Jr.
Highlights:
• Thanks for Helping Us Fuel “The Smile Train!”
• “Knead” Some Answers? (How Can I Make Massages a Priority?)
• Nutrition in the New Year
• Bringing Massage to “Safe Place”
• Don’t Panic!
• Valentine’s Day
• Not a Facebook Fan Yet?
Download Newsletter (PDF)
Date: January 5, 2010
Title: “Fan us on Facebook, Follow us on Twitter & Stay in the Loop!”
Highlights:
• Drawing for a FREE Haircut at Birds Barbershop
Download Newsletter (PDF)
Date: December 21, 2009
Title: “Procrastinators Rejoice!”
Highlights:
• Buy Three Massage Gift Certificates, Get One Free!
Download Newsletter (PDF)
Date: December 14, 2009
Title: “Chase Winter’s Chill. Take Some Time to Relax & be Still.”
Highlights:
• “Knead Some Answers?” (How Can I Make Lasting Improvements in my Posture?)
• Let Us “Give You a Hand” With Your Holiday Gift Giving.
• Give The Gift of Home-Spun Luxury.
• Massage in the Movies
• Chasing Winter’s Chill
• Looking to Make that Special Someone’s Holiday “Picture Perfect?” (Drawing for a Nikon "Cool Pix" S220 10 megapixel Digital Camera)
• We don't want you to get H1N1, and we don't want H1N1 to get you!
• Yet Another Opportunity to “Feel Well & Do Good…”
• Don’t Forget About “You Look Wonderful Wednesdays!”
Download Newsletter (PDF)
Date: November 27, 2009
Title: “A ‘Black Friday’ Special Offer from Susan & Shane Epperly, LMTs”
Highlights:
• Gift Certificates: Buy Three, Get One FREE PLUS Receive FOUR FREE 0.9 ounce pouches of loose leaf, organic, fair trade "Black Passionfruit" black tea from Zhi Tea (Plus FREE Delivery)!
Download Newsletter (PDF)
Date: November 23 2009
Title: “Our health is our wealth. Pause this season to give thanks for your riches.”
Highlights:
• Help Put a Big Smile on a Little Face (Smile Train Promotional Donation Drive)
• “You Look Wonderful Wednesdays” in November & December!
• “Knead Some Answers?” (What is Trigger Point Therapy and How Can it Help Me?)
• Thanks for Joining Us for Our Fall Open House! (Door Prize Winners Announced)
• Another “Souper” Healthy Dinner Idea…
• How’s That Holiday Shopping List Coming Along?
Download Newsletter (PDF)
Date: November 12, 2009
Title: “Having Trouble Finding an Appointment Online? Don't Panic!”
Highlights:
• As always, we thank you for your support and your patience as we grow our practice.
Download Newsletter (PDF)
Date: November 2, 2009
Title: “Let Us ‘Give You a Hand’ with Your Holiday Gift Giving.”
Highlights:
• Buy our “Baker’s Dozen” Massage Package and You May be Wrapping up a FREE Nikon “Cool Pix” S220 10 Megapixel Digital Camera!
• Buy Three Gift Certificates, Get One Free!
• Dreaming of a “Green Christmas?”
Download Newsletter (PDF)
Date: October 21, 2009
Title: “Don't Forget, You're Invited to Our Fall Open House TONIGHT!”
Highlights:
• Complimentary Mini Sample Sessions with Shane & Susan: DMS, Flexibility Therapy, and The Cosmopolitan Facial
• Free Food & Drinks
• Swag Bags
• Door Prizes
• Massage Discounts
• A “Heads Up” to Our “True Blue” Clients…
• Printable “Golden Ticket”
Download Newsletter (PDF)
Date: October 14, 2009
Title: “Don’t Let Your Health & Wellness Plan ‘Fall’ to the Wayside.”
Highlights:
• With You Help, We Got Some Tails Waggin’. (Austin Humane Society Promotional Donation Drive)
• Announcing “You Look Wonderful Wednesdays in November & December!”
• Join Us for Our Fall Open House!
• What’s All the Hub-Bub? (Friday Light Nights Filming Across the Street)
• All Massage, All the Time (We Will Henceforth be Closed on Sundays & Mondays)
• A “Souper” Healthy Dinner Idea…
• It’s Not Too Early to Start Picturing a Perfect Holiday (Nikon “Cool Pix” S220 10 Megapixel Digital Camera Drawing)
• A “Heads Up” to Our “True Blue” Clients…
• Printable “Golden Ticket”
Download Newsletter (PDF)
Date: October 11, 2009
Title: “Feeling a Little ‘Disconnected?’”
Download Newsletter (PDF)
Date: October 9, 2009
Title: “Next Week is Bosses' Week (October 11 - 17). Let Us Help You Advance Your Brilliant Career..".
Download Newsletter (PDF)
Date: September 18, 2009
Title: “Now it's Easier Than Ever to Schedule Your Massage for the Time that Works Best for You!”
Highlights:
• Announcement of Extra Clinic Rooms
• Heads Up
• Bombs Away…
Download Newsletter (PDF)
Date: September 15, 2009
Title: “Headed Out to ‘Austin City Limits?’ Get Your Body ‘in Tune’ So You Can Enjoy Every Note.”
Highlights:
• “Knead” Some Answers? (What Can I do to Get the Most Out of my Massage Therapy Sessions?)
• Massage in the Movies
• Packages: Cheaper by the Dozen
• Referrals ROCK!
• Don't Forget About Our Teachers' "Halfy" Hour!
• Save the Date… (for Our Fall Open House)
• Twitter & Facebook & Yelp, Oh My!
Download Newsletter (PDF)
Date: September 1, 2009
Title: Teachers' "Halfy" Hour from Susan & Shane Epperly, LMTs
Highlights:
• A 60 Minute Massage for the Price of a 30 Minute Massage for Teachers!
• Bombs Away
Download Newsletter (PDF)
Date: August 18, 2009
Title: “The Dog Days of Summer are Upon Us. (Pant, Pant...)”
Highlights:
• Feel Well & Do Good (Austin Humane Society Promotional Donation Drive)
• Susan's "Cosmopolitan" Facial Massage as a Compliment to Mesotherapy
• Massage in the Movies
• “Deep Thoughts…” Our Deep Muscle Stimulator
• “Knead” Some Answers? (Why Do I Sometimes Feel a Little “Under the Weather” After a Really Deep Massage?)
Download Newsletter (PDF)
Date: August 17, 2009
Title: “Susan & Shane Epperly, LMTs, will be Unavailable 8/26 - 9/2”
Download Newsletter (PDF)
Date: August 14, 2009
Title: “Announcing Exciting Changes for Susan & Shane Epperly, LMTs”
Highlights:
• We’re Moving Into Our SoCo Clinic Full Time!
• Send Three, Get One Free
• Bombs Away!
Download Newsletter (PDF)
Date: July 29, 2009
Title: “We're pleased to have earned the ‘Seal of Approval’ from Joli Ruth Offield, LMT”
Highlights:
• Massages: Buy Three, Get One Free (Limited Time Offer for Former Clients of Joli Ruth Offield, LMT)
• Allow Us to Introduce Ourselves
• $20 Off Your First Massage (Limited Time Offer for Former Clients of Joli Ruth Offield, LMT)
Download Newsletter (PDF)
Date: July 23, 2009
Title: “Take Your Health Into Your Own Hands …By Hiring Ours.”
Highlights:
• “Knead Some Answers?” (How Can I Avoid Soreness After a Really Deep Massage?)
• Stretch to Win
• Tipping Point
• Packages: Cheaper by the Dozen
• Massage in the Movies
Download Newsletter (PDF)
Date: June 30, 2009
Title: “Happy July 4th! Proclaim Your Independence from Pain!”
Highlights:
• We Will be Open July 4th Weekend
• New Digs!
• How “Tweet” it is…
• "I Just Want to Relax. Do I Really Need a Clinical Massage?"
• The Cosmopolitan
• “Knead” Some Answers? (Why is it so important to drink water after a massage?)
• Spread the Word
• Massage in the Movies
Download Newsletter (PDF)

